Introduced in 1999, Hour Choice is a retailer of value fashion and lifestyle watch brands with stores situated in strategic, high traffic locations such as major shopping malls, hypermarkets, department stores, electronic anchor stores and other formats throughout the region. The versatile range of international watch brands include Tissot, ck, Coach Lacoste, Juicy Couture, Kenneth Cole, Hugo Boss, Ferrari, Timex, Nautica and Tommy Hilfiger.